Curvy women are the latest attraction the Tourism ministry hopes. Curvy and sexy women have been added in the list of products that attract tourists in Uganda.
Uganda's Minister for Tourism, Godfrey Kiwanda, unveiled the initiative in Kampala dubbed 'Miss Curvy Uganda' where sexy curvaceous women will be selected.
State Minister for Tourism, Godfrey Kiwanda launching the 'Miss Curvy' beauty pageant
Speaking to the press in Kampala, Mr Kiwanda noted that Uganda was blessed with curvy women and wondered why they should not use that to boost the tourism sector.
#Diversity
He asked: “We have naturally endowed nice looking women that are amazing to look at. Why don’t we use these people as a strategy to promote our tourism industry?”
Asked if the pageant does not offend the conservative culture of Ugandan society, Mr Kiwanda said the curvy pageant was another campaign aimed at appreciating beauty in diversity.
The organizer of the event, Ann Mungoma, exuded confidence that when these ladies flaunt their endowments, it will enhance the visibility and appreciation of Ugandan people.
“Miss Curvy is an event that will bring out the endowment of the real African woman. It is an exceptional event that will see young ladies showcase their beautiful curves and intellect,” said Ms Mungoma.
#Culture
Ms Mungoma said since most pageants celebrate slenderness and pretty faces which are a more western way of defining beauty, most African women are uniquely built which does not make them any less attractive.
Tourism ministry officials are aiming at telling stories relating to the background of different shapes and curves that Ugandan beauties have.
State Minister for Tourism, Godfrey Kiwanda launching the 'Miss Curvy' beauty pageant
Under this campaign, the event will also be expected to tell the different cultures that will be displayed by the contestants under the Tulambule (let’s explore) campaign.
Tourism is a top foreign exchange earner for Uganda and the country last year earned $1.4b (Shs5 trillion) from the sector, according to government statistics.