As the Nigerian entertainment world is presently known to be going through a state of delirium over the video released by songstress diva and Mavins Firstlady, Tiwa Savage reactions to social media talks attributed to her husband Tee-Billz. The brand Tiwa Savage has come under scrutiny of fans, critics and business partners alike. In the first instance, the Pulse interview that went viral over weekend was explained as being a bid to “save the brand Tiwa Savage” from further disrepute, given the amount of damage- real and imagined- that hubby’s rants about alleged sexual indiscretions may have brought about.
The way it’s looking, the video release might yet prove to be an exercise in killing a fly with a sledge hammer, as the entire episode has been blown way out of proportion, and the said indiscretions have been buried under a deluge of pity that is emanating from her massive fan club. The message is this: Beautiful diva begins singing career after illustrious career in songwriting and back-up singing. She gets signed on to the top Nigerian producing label and quickly acquires the reputation of being its “First Lady”. The sky is now her limit, and it is about time to settle down, especially with the biological clock ticking away. Who better to do the deed with than the knight-in-shining-armour who got the gig going in the first place- the Manager? Wedding ceremony costs an arm and a leg and is talked about for months. Baby boy comes along, and completes the picture. Hello… it’s the Nigerian dream! The brands Not surprisingly, the big brands got on a queue to get a piece of the Nigerian dream pie and changed the face of brand advertising forever. There was Pepsi, MTN and Pampers, all global brands ready to put top dollars on the top female pop icon with a voice of gold. Pepsi The Iyke and Tina Turner position has not fazed this global beverage brand one bit, as the big dudes on the brand have stormed every possible media to denounce rumours that it has dropped Tiwa Savage as a brand ambassador. Apparently, they have no intention of dropping her over the scandal either. Tiwa Savage has been a Pepsi Nigeria brand ambassador since 2012 and currently represents the popular Cola brand alongside Wizkid, Seyi Shay and Davido. MTN As the conversation continues, this talk that the brand has more to gain than lose in friends, frenemies and gisting partners is keeping the lines permanently buzzing. Guess what would happen when a new beau gets in the picture. Last year, when she renewed her contract with MTN, the silk-voiced lady coo-ed on social media upon renewing the contract: “MTN loves me and I Looooveee MTN. Watch out cause this year we have great surprises for our customers”. Pampers This might be the point where the Tiwa brand might hit a little road block. Nigerian brand experts are divided on this issue: while one expert says the inclusion of TeeBillz junior’s interest in the Pulse video would reinforce the brand as being responsible, another says family values are compromised here. Another says Tiwa represents the upper middle class mother which pampers is targeting and this has not changed. But at the end of the day, who can resist a cute kid, especially if the mother is also cute? While her popularity ratings have shot through the roof with the scandal on ground, there is still one miniscule section of society which has put her under attack. The section accuses her of being an impatient woman who rushed to the media to give her own side of the story; and is in too much of a hurry to get rid of the damaged goods that her hubby has become. Even at that, the general perception is that Tiwa Savage is just another human being who can make mistakes like anyone else and perception, they say, is the reality.
.....Shared from Vanguard News......